As we are coming up on High Holidays, it's time once again to explain the correct naming of the holiday Yom Kippur. Studies have shown that how a person pronounces this is an uncanny indicator of their socioeconomic status. For example, a person who own a Geo Metro or Kia normally pronounces it "Yahm Kipp' er" A person who owns a Cadilac normally says "Yohm' KeePoor'" While the driver of the Mercedez Benz says "Merry Christmas"